Social media, a game changerDate : 2016-01-17
India is rapidly growing market with high potential for growth for every business segment. Indians quickly adopt advanced communication practices. Increasing popularity of social media networking sites is a testimony to this. In a short span time of less than five years, the social media has taken a stunning leap in India. It has reached millions of Indians. These sites being easiest and economical way to promote the product or brand are becoming highly popular amongst business community.
Naturally, marketers place high value on social media marketing. Social Media Examiner’s report, reveals that more than 85% of the marketers have found excellent benefits to their business through social media marketing. They found increased traffic on their websites, which has helped them to develop loyal fans or customers. This medium has yielded them numerous leads and improved their search ranking. Survey reveals average Indian youth in urban and semi-urban parts spends about an hour a day on social media. Obviously it will continue to have a significant impact in the business world, in the years to come.
Considering its incredible capacity to reach out to millions of people on daily basis it is proving to be a game changer in real sense. Little wonder then, the traditional marketing practices are rapidly going into oblivion. Facebook undoubtedly leads the pack with more than 1.50 billion in the world. In India also social media is no longer the domain of urban class. It is reaching out to mofussil parts.
The advertising world is making good use of social media. Genesis Advertising, one of the most leading advertising agencies in Pune is admired for its creative and effective services in Social Media marketing. During last couple of years, Genesis Advertising has provided tremendous to many products and brands. Genesis has domain expertise, particularly in Facebook marketing solutions, branding, brand promotion, digital marketing