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6 trends in Digital Marketing you cannot miss in 2019.

Date : 2019-07-10
digital-marketing

In the 21st century where everyone is always on the move it is impossible to stay updated. To reach target audience quicker, businesses have moved to Digital marketing.

Digital marketing is nothing but marketing your product or services on electronic devices. With R&D in technology the digital marketing scenario is continuously evolving. Below are a few trends you cannot miss if you want to ace your Digital Marketing game.

  • SEO ( Search Engine Optimization )

    It is the process of increasing the quality and quantity of natural/unpaid/ organic traffic or visibility of your website on search engines like Google, Yahoo and Bing. Depending on certain criteria the search engines rank the content available. Follow the below guidelines to get maximum visibility on various search engines.

    • - Link to your website

      Make sure that the link is strong, simple to read and easy to find.

    • - Keywords

      Make sure that you update the content on the website often and also use the most relevant keywords in the content.

    • - Back Links

      Whenever you add content on your website do link it to relevant & good links to other site and request for backlinks to get more traffic from these sites.

  • Artificial Intelligence

    With companies like Amazon, Microsoft and Google investing in Artificial intelligence and machine learning, this trend is not going out of fashion anytime soon. Artificial intelligence helps marketers determine their customer’s probable buying patterns and help strategize based on collected data. It also helps to exhaust different channels such as direct mail, sales outreach, or digital advertising to connect with active buyers.

  • Smart Chats

    Chatbot play a critical role in enhancing customer experience on your website. When a customer visits a website chabots lets them connect instantly with the brands for their queries and makes the process fast and seamless.

  • Voice Search

    There are mainly two types of voice searches: one being smart speakers such as Amazon’s Alexa, Apple Homepod and Microsoft’s Cortana which give searches immediate voice answers to questions asked verbally and the other being those installed on desktops and smart phones like Siri and Google Assistant which display written results. By 2022 e-commerce will shift to voice searches i.e. people will be buying stuff online through voice search according to a popular source ChiefMarketer

  • Personalization

    Delivering the right information at the right place at the right time adds value to your content marketing because it helps boost customer engagement. Personalising the content on your interface or users home screen according to user’s previous buying habits helps in call to action. E.g Netflix sorts content, personalises the interface layout according to the customer’s preference and favorites.

  • Influencer Marketing

    Influencer marketing is a type of word of mouth publicity that uses key leaders or people with more followers on social media to reach the masses. This helps because people believe consumer opinions over commercial ads.

At Genesis Advertising we believe that Digital Marketing and Social Media Marketing is the future of marketing and the scope is only going to grow with time. If you want to ace your digital marketing game get in touch with us.

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