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5 important steps to achieve best results in YouTube Marketing

Date : 2020-11-09

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide and ranks as the most widely used online platform among U.S. adults. While creating a channel is easy, getting results or generating revenue may not always be that easy. Here are 5 important steps that will help your channel to achieve your goals.

Creating a YouTube Channel for a business account: -Creating a YouTube channel with your regular account is not as effective as creating a channel with a business account as it will only allow you to access it and depending on your settings, it may connect viewers to your personal email address. A business account will help multiple people to access the account when your brand grows and will also help you to create multiple channels. You can provide different kinds of access depending upon the role of your team members.

Learning about your audience and competitors: - Spend some time understanding the quantitative and qualitative data from different resources. Understanding the demographics, what is the age group and what is the average time that people from different age groups spend on YouTube. What is the kind of content that is in trend and consumed the most? For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched?
With this information analyze what your competitors are producing and gaining views or results from. What is it that your audience will connect and is missing in your competitor's content? Identify and plan the content for the audience you have and the desired audience you plan to grow.

Learning from your favorite channels: - While you scroll through the videos on YouTube, take note of techniques and formats that hold your attention. What makes you return to certain channels or what helps certain channels drive engagement. Search the most trending channels or videos on YouTube and learn more about the factors like the angle, sound, effects, themes, music, text overlays and overall vibe of the videos.

Technical Experts- As mentioned in the previous point, having the power of knowledge, each professional in the team working on a specific task in an Agency is the subject matter expert or at least working under one! So same as we trust the Doctor with our health we need to trust the Agency with our marketing goals.

Optimizing your videos: - Identifying what type of content makes sense for your brand? Do you plan to use YouTube to tell stories, offer tutorials, or establish your brand as a trendsetter? Or all of the above? Optimize your videos so that they stand the best chance to show up in search results and get more views. Adding a strong title and intriguing thumbnail for the video, including Transcripts/closed captions, relevant keyword tags in the description, end slides and CTA (Call to action-Like, Share, and Subscribe) are a few SEO pointers to start with.

Optimizing your channel: - Make it easier for people to find and follow you on YouTube by optimizing your channel. Here are a few ways to prime your account for search, views, and follows.

  • Complete your YouTube profile:

    Finish the below final touches to your profile for it to be up to the mark:

  • Channel description:

    In your “About “ tab of the channel ad a keyword-rich description about what your channel stands for and what our audience can expect once then subscribe. Add the links to your website and other social media accounts.

  • Channel icon:

    Add a high-resolution version of your logo

  • Channel art:

    Make use of this creative space to welcome the audience to your channel. You can promote your upcoming video schedule, launches, achievements and also your other channels

  • Add social media links to your banner:

    Put what matters the most at this prime position, like links to your other accounts.

  • Create a channel trailer:

    Just like movie trailers, this is a good way of building intrigue and anticipation when a user lands on your page and is new to your page. This leaves them wanting more and a good reason to subscribe to your channel.

  • Organize videos into playlists:

    YouTube playlists auto-play a series of videos—so viewers can keep watching your channel without being diverted elsewhere. Designing playlists acts as a logical presentation of your content, helps users navigate through your channel efficiently and find what they are looking for keeping them hooked up to your channel at the same time.

Being one of the best advertising agencies in Pune, we always make it a point to stay updated with all the latest avenues of marketing and brand building and we definitely feel that YouTube can be an amazing platform if you are someone who likes to create good, engaging content. If you want to know more do connect with us.