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5 Digital Marketing Trends to watch out for 2021

Date : 2020-12-04

As things are moving fast in the Digital Marketing world. It would not be adequate to rely on old school ways. And to get the best possible results for our clients, we have to stay on top of these trends.

As we enter this new year and tech continues to vary rapidly, we would like to require the chance to share the digital marketing trends we’re excited to ascertain more of. In 2021, Chatbot, Video Marketing, Influencer Marketing, Email Marketing, AR Marketing will be among the most prominent trends.

Read on, to discover the digital marketing trends to be ready for in 2021.

Chatbot - This AI-based technology uses instant messaging to chat in real-time, with your customers/real site visitors. It also automates conversations with your customers to generate leads. Many users prefer chatbots, as they are super responsive and can promptly answer your queries or book an appointment or maybe shop for you. Platforms that use chatbot are Educational Institutions, Ecommerce Websites, Online Banking, Customer Care / Repair Service.

Video Marketing - If your business isn’t using video marketing, you ought to get on board this year. Text-based content simply can’t compete with the facility of video, especially when it involves trying to sell products and services online. Before we begin filming, we first need to determine the type of videos we would like to create. The most liked and conceptualized videos are-

  • Demo Videos
  • Brand Videos
  • Event Videos
  • Expert Interviews
  • Educational or How-To Videos
  • Explainer Videos
  • Animated Videos
  • Customer Testimonial Videos
  • Live Video
  • 360° & Virtual Reality Videos
  • Augmented Reality (AR) Videos

These types of videos not only create a social message but also can be used to showcase your products or brand in a strategized way.

Influencer Marketing - The most hyped word in today’s Digital Marketing industry is Influencer Marketing. At an initial level, influencer marketing is a type of social media marketing that uses endorsements and products mention from influencers–individuals who have a fanatical social following and are viewed as experts within their niche. Influencer marketing works thanks to the high amount of trust that social influencers have built up with their following, and proposals from them function as a kind of social proof to your brand’s potential customers. Following are the steps to create an influencer marketing strategy,

  • Finding Influencers who reflect well to your brand or the ones who can strategize the growth.
  • Set a budget and management strategy.
  • Decide on goals and messages that would describe your brand better.
  • Influencer outreach, this is the important step to find the right influencers to work with.
  • Review and refine your strategy, it is way too important to keep a track of your strategy as all campaigns won’t work for you but again it’s a learning process. Till then refine your strategy to reach your desired goal.

Email Marketing - Email Marketing is not only sending emails to subscribers. It is the process of sending an optimized commercial message through email to targeted consumers/customers. Also can be used to deliver information, brand loyalty, increase sales or maybe to promote a product. Email Marketing can also be turned to Email Advertising by reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site. So what are the benefits of Email Marketing,

  • Inexpensive
  • Can reach your full audience
  • Easy to tack ROI (Return of Investment)

Email marketing also works in conjunction with a remarketing campaign, so your next question would be, ‘How do you do email marketing?’. Well here we’ve added a simplified list of the steps for running email marketing:

  • We need to set our goals first
  • Start building a targeted email list of your consumers
  • Knowing our audience and understand their pain points
  • Craft a convincing email content
  • Pick the right email marketing service tool
  • Plan your follow-ups

AR Marketing - Augmented Reality can take promotion products like business cards and brochures to the next level by adding a virtual effect. It will be a next-level thing when users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand. It can be used to enhance the brand and to generate user experience. Even a single scanned brochure could bring a wide range of information even by a single click. If you are interested in more ideas or concept solutions that could bring you more quality strategies, don’t hesitate to contact us. Being one of the best advertising agencies in Pune, we always make it a point to stay updated with all the latest avenues of marketing and brand building and we definitely feel that YouTube can be an amazing platform if you are someone who likes to create good, engaging content. If you want to know more do connect with us.